Customer relationship management ed peelen powerpoint slides

customer relationship management ed peelen powerpoint slides

Customer Relationship Management PowerPoints on the Web, 2/E: Ed Peelen, University of Nyenrode, The Peelen:Customer Relationship Man_p2, 2/E. The Value of the Relationship Who Do we target What segments are most profitable Slide TargetingAcquisitionRetentionExpansion Customer Relationship Customer Value Full Potential Current Customer Value Relationship. Customer Relationship Ma nagement (CRM) ATTF Luxemburg of the course: Harvard Business Review CRM by Ed Peelen Snezana Dra g.

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He supports organisations in becoming more customer-centric and market-oriented and developed a specialisation in Customer Relationship Management and Customer Engagement Management.

He has worked for companies in, for example, financial, agricultural, logistics and professional services industries, as well as for organisations that have a more social or governmental background and need to become more market-oriented.

customer relationship management ed peelen powerpoint slides

During the past ten years of his consultancy practice he has written several articles and books on the topic, one of which is based on interviews with chief marketing officers in various organisations.

Understanding the functional building blocks of social media, Business Horizons, Vol.

Pearson - Customer Relationship Management PowerPoints on the Web, 2/E - Ed Peelen

Reproduced with permission; Figures 6. Addison Wesley Longman Tissen, R.

  • Customer Relationship Management

Pearson Education Boswijk, A. Strategy, development and data mining, Sage Publications Drozdenko, R.

Customer Relationship Management Diagrams for PowerPoint by balamut.info

Reprinted by permission of Sage publications, Inc. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. Taking action to improve the relationship without measuring the results provides no evidence of success or failure and limits the opportunity for learning.

Customer relationship management 2nd peelen beltman - Tài liệu text

Capturing gigabytes of customer data in disparate operational systems that are next to impossible to access may render the data useless. A technical point of view the use of standards and norms which must be satisfied by a production process and the product to be manufactured.

customer relationship management ed peelen powerpoint slides

A customer point of view Value perception and needs are criteria that the customer applies to determine quality. To what extent does the database represent current reality? The availability of a value as well as completeness thereof.

Customer relationship management 2nd peelen beltman

The data are correct, and if applicable, meet the standard or are valid within a collection of possible values. In principle, each customer should only appear once in the customer database.

customer relationship management ed peelen powerpoint slides

The website is an easy source of costumer data if it requires some from of registration social media: The profile of the friend data is accessible to the brand. WEB based application, e-mail processing Automated product and service information WEB based sales and support through standard menus and automated help screens.